Promotional 'The Burning' Book of matches. Gold Embossed font.

(Apparently, VIPCO attempted to give these out with every purchase of 'The Burning' at HMV stores in the U.K. HMV apparently pulled the matches soon after release, making these hard to come by. I was told this story second hand, whilst i can;t confirm it's legitimacy, it does sound about right for VIPCO.